Addressing the value creation continuum

By expanding the notion of value, it becomes apparent that value creation is not a state but a flux situation, ranging from servicing latent customer needs to addressing strategic business drivers that may open up thus far unknown value creation potentials.

Also, value creation in the B2B context is not limited to inter-organizational value creation (1:1 with a customer) but includes multi-organizational value creation (1:1:1 many, networked) as well. And to complete the picture, it is often necessary to link intra-organizational value creation (within one’s own firm) in order to marshal resources that are required to address cross-enterprise opportunities.