Expanding the notion of «value»

Value is often understood as doing more of the same in a unilateral manner, i.e. increasing the share of the current wallet, intensifying cross-/up-selling, or expanding the service business by monetizing and solution-bundling it. A too narrow definition, and hence mandate, of value creation clearly limits where value potentials could be actively sought.

We help companies better define value through the customers’ lens, exploring questions like «how can we make the customer more competitive compared to any other supplier» or «how can we achieve a high level of business relevance in the eyes of the customer».