Fostering purposeful collaboration

B2B Value Group helps firms harness their full value creation potential by ensuring that the right people with the right skills and the right empowerment do the right thing (behavior) with the right customers/partners.

Customers’ activities usually span across multiple organizational units, and new value creation potentials require the competence of multiple functions in a combined fashion. Purposeful collaboration is a necessity, and this does not simply occur naturally. We foster the related skills both at the individual and organizational levels, including mission-critical skills like impact without authority and joint strategy making and business planning.

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