Dedicated to what really matters:
Helping firms create new value


Focusing on value creation

Whether companies call it the 80-20 rule or base it on a deeper value potential and risk analysis – it is widely acknowledged that some customers are more important than others…


Expanding the notion of value

Value is often understood as doing more of the same in a unilateral manner, i.e. increasing the share of the current wallet, intensifying cross-/up-selling,..


Addressing the value creation continuum

By expanding the notion of value, it becomes apparent that value creation is not a state but a flux situation, ranging from servicing latent customer needs to addressing strategic business drivers…


Fostering purposeful collaboration

B2B Value Group helps firms harness their full value creation potential by ensuring that the right people with the right skills and the right empowerment do the right thing…

The Value Creation Continuum